iCult or the Very First Corporate Religion


Technology…this word gives me a creep, in a good sense, when I actually think about what it means for us as a whole. Every person in the world has been exposed to Technology somehow. It actually fascinates me how people can use this term so freely, without deep understanding what it actually is; and, as matter of fact, so do I. However it is a different topic, so broad that cannot be covered in one single blog of a small person such as me, and therefore I have only slightly touched the tip of the iceberg in order to avoid misunderstanding, the reason to which might be my very own ignorance.

I love technology, if I may say so, and I almost feel it is a special human being to me. This is how close it has gotten in my life and, I am sure, in almost every other person’s life. All the developments and inventions have brought both good and bad, and in order to analyze, we would have to look at technology from the side. But is it possible, when we view our devices as something so intimate? Have you, personally, tried to think of technology as something not so integrated in our lives, not as something given to us by right of birth? With this thought in mind we move on to Apple, the best, most innovative company in the world.

Even though I am not an Apple fan today, I used to be. My Apple experience started long time ago, when I got iPod Mini for my birthday. I found it beautiful, so very well designed, and easy to use. I can still remember myself taking care of my first Apple product as if it was a child of mine. The iTunes player was so comfortable and easy to use, it was receiving constant updates – I felt that Apple really cared about me.  I was worshiping it, I was in deep love with it. A year later I bought another iPod. I was blindly in love with it again, even forgetting the old one. I did not care that there was almost no difference other than memory increase and rounded edges. I was blinded for some reason unknown to me.

Unlike Apple-haters, I do understand Apple-fans, the warm feeling a new iPhone gives. MacBook is a great device, and I do not dare to challenge that. IPhone, IPad are awesome, there is no doubt…or is there?  Have you ever thought why there is a differentiation between Mac and PC? PC stands for Personal Computer. Is Mac not a personal computer? Why do people not call computers with Linux OS just Linux instead of PC? I even heard someone saying that iPad is a huge innovation being a tablet PC.

gatestabletIt appears that tablet first appeared in 2002 and was introduced by this guy. Steve Jobs has changed quite a bit since then, hasn’t he?

I do not own any Apple products anymore. All thanks to undeveloped customer service back in old mother-Russia. Feeling of deep connection vanished over time and I started to see the impaired functionality of Apple devices. It was and still is easy to use, however it felt the company treats me like an old child, not capable of doing anything myself and not knowing boundaries, and therefore provides software itself and limits access to certain things. There is no freedom in using Apple devices.

It is possible, however, that users do not need all the functionality and freedom – they would rather just use an easy product instead of bothering themselves with the fascinating complexity behind the scenes. Perhaps my perverted views on this matter are completely weird, but how could all the missteps by Apple remain unnoticed? The answer is simple enough: “Apple cannot do wrong”. Being an Apple fan has become “a religion”, as Michael Daisey said, and I totally agree with him. As for any religion, there are problems when people to start think and ask questions. Is it really ok to exploit people, even if they are Chinese? This was not an attempt to be racist, but instead to point out that those working conditions would never be accepted in United States. Is it fine to use poisonous chemicals in not-automatized production without equipping workers with the least protection such as masks, gloves, goggles? Many other issues, including those raised by Mr. Daisey, remain not solved.

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4 thoughts on “iCult or the Very First Corporate Religion

  1. I think your sentiment is dead on. Religions rely on people “believing” in something that they do not know even at times to the point of ignorance. Apple is no different as I feel as though Apple users would much rather be ignorant to the realities of the product which they are buying than to think about as you have.

  2. Fantastic post. I too find myself limited by my Apple products. I am actually about to get rid of my iPad in exchange for the new Microsoft Surface. It is absolutely amazing and so much more advanced that the iPad. For some reason, however, millions of people are just blinded by the Apple brand name. Apple could come out with the worst piece of crap technology EVER, and millions of people would buy it. It’s actually scary to think how much power the Apple brand has over our world.

  3. Kaitlyn hit it right on the nose. People merely trust and love Apple products because they are APPLE. I understand there are Apple groupies out there that are completely obsessed with their products, but there has to be some limit. To steal from Kaitlyn, they are “blinded.” Apple’s marketing and products have created such a strong brand recognition that people refuse to see their negatives. If an apple product breaks down, has to be something they personally did or another providing server. It is kind of ridiculous that millions of people have IPhones, yet, rarely any of them think about how they are made. They just assume Apple takes care of it and they have no need to question it. In reality, you need to think critically about where ALL you products from, even from the Godlike company Apple.

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