Before attending the college in United States, I had already heard about the news of Foxconn in China. I was surprised by several news about the suicide of employees in a factory but did not know it was Apple’s manufactory. After getting more use of Apple, I tried to learn more about this brand and figured the suicide events happened in Apple’s Chinese factory in Shenzheng. With deeper research, the poor working condition and heavy workloads in Foxconn shocked me. More than half of employees worked more than 60 hours a week. I watched videotape, which was recorded secretly by a reporter who tried to interview employees in Foxconn. The dorm was small and simple. I can’t believe Foxconn set its huge amount of employees in those little cubes. Another thing shocked me was its 24-hour opening factory. It was 2 am in the morning and inside of the factory was still busy as the daytime. I was about to cry when I saw the children were cleaning the iPod’s screen. They should sit in the classroom and learn knowledge instead of facing the toxic chemical cleanser.
I still remember the first Apple product I got, which was a yellow nano. A lot of my classmates were holding an iTouch or iPod at school and it looked very cool. I asked for an iPod nano as birthday present even though I had already had a music player. So, my primary motivation to own an iProduct was to look cool. The Apple is a special brand because it influences the way of communication and entertainment. So, people simultaneously believe Apple is a company, which is socially and environmentally friendly and responsible. Also, Apple is no longer a brand offers electrical utilities. Instead, it is a brand of collection. Some people get Apple products not for physical functions but for spiritual satisfaction. The brand name is so popular and fascinating that people keep ignoring the negative side of this magic brand. Another magic Apple has is that its brand image has already gone beyond electrical utility, for example, I wanted an iPod nano because it looks cool. I believe most of people love Apple because it is a fashion.
Although I am having four Apple products right now, I am upset every time the tired faces of those Foxconn employees showing in my head. Even though making profit is a way to show social responsibility, the profits of employees, customers and society should be put in front of everything. Stop making people die for our iProducts.