Who wouldn’t love a grocery store that makes desserts like these?
Anyone who knows me AT ALL knows that I love junk food and baked goods. You can imagine my reaction the first time I ever walked into a Wegmans. It was glorious. Chocolate, icing, and sugar galore.
Until just a few years ago, there was only one Wegman’s in my area, and when I say “in my area”, that meant a solid 30 minute drive away. So it was a treat to go there. It blew any other grocery store out of the water; Wegman’s just had it all.
Throughout my college years, I have developed a love for cooking and baking. I love taking a bunch of ingredients and turning the combination into something magically delicious. My favorite discovery, on left: “slutty brownies”—taking three good things (chocolate chip cookie, Oreos, and fudge brownies) and making one out-of-this-world dessert.
While I find many of my recipes online, I also like to flip through Wegman’s magazine for new cooking ideas. Wegman’s not only markets its products well on the shelves of the store, but they also utilize its magazine to demonstrate the possibilities their products offer you.
At home, I always do my grocery shopping at Wegman’s for two reasons: 1) I know that I am always getting products of great quality 2) I want to support a company that makes ethics and integrity three of its priorities.
For three consecutive years, Wegman’s has been recognized as one of the World’s Most Ethical Companies. The company has also been recognized as one of “The 100 Best Companies to Work For”—quite an impressive feat! I actually found a short video on Youtube that gives viewers a chance to learn about the company culture at Wegman’s and how much Wegman’s executives care about their employees and customers.
The following quote from store manager Kevin Lang stood out most to me: “If you are very good at taking care of employees and are concerned about their well being not only at work but at home, and you’re concerned about how much they know about what they are doing at work, how much they enjoy coming to work, they’re going to take that and they’re going to turn that around and be concerned about how they serve customers.” This is brilliant. Here’s a company that truly understands the importance of employee morale.
Although I found this youtube video interesting and informational, I was determined to find more. After a little more hunting, I found Wegman’s very own Youtube channel. From a marketing standpoint, this channel is phenomenal. The bright green color on the outside is eye-catching, and it also goes along with its “fresh” videos. As I read in Martin Lindstrom’s book, Brandwashed, certain colors just look more fresh than others. Well, Wegman’s nailed it on their Youtube page. Moving beyond the design, Wegman’s offers viewers a plethora of videos to look at ranging from recipes to how-tos, to health tips to information about the company itself. I decided to click on “About Wegmans” to see if there was anything about the importance of ethics. I didn’t find a video exactly like that. But what I did find…was better.
- Culinary & Hospitality Opportunities at Wegmans
- Help with Meals
- Meet our People
- Respect—a Wegmans Who We Are Value
- Making a Difference—A Wegmans Who We Are Value
- High Standards—A Wegmans Who We Are Value
- Empowerment—A Wegmans Who We Are Value
- Caring—A Wegmans Who We Are Value
What I love most about their videos is the role employees play in them. These videos are not just slideshows telling the viewer what the company does right, but instead the viewer sees real people who are truly happy with their careers at Wegmans and explain why. Each person had different and personal reasons including being offered a flexible schedule around earning a Bachelor’s degree, being able to bring his/her personality to the workplace, and being able to interact with customers.
Now if you’re still reading, you’re probably wondering if I found something wrong with Wegmans. Well here it is. They issued a recall on its flour and bread products. How did they handle it? Customers could return products to stores for full refunds. Of all the issues a company COULD face, this is not the biggest deal in the world. I was pretty happy that this is the only “issue” that I could find. Clearly, Wegman’s is doing something right. Scratch that. Wegman’s is doing many things right. Keep it up, Wegman’s!