I can almost guarantee everyone who reads this has taken Tylenol in their life for one reason or another. Most likely as a hangover remedy or for some obscure injury obtained while drunk, but the fact of the matter is everyone has used it before. It is such a commonly used product that it has become the genericized trademark for any medicine that is like acetaminophen. What do doctors say? “Take 2 Tylenol and call me in the morning.” People have relied on this magic medicine for decades and have become loyal buyers of the brand. What would happen if this left the shelves and people couldn’t get it anymore?
Well that’s what has been happening over the past few years with several Tylenol recalls. It has been recalled for several reasons including leached pesticides, particles of wood and metal, infectious bacteria, overdosed medicines, underdosed medicines, and even a musty smell:
Tylenol was essentially coerced to recall their products by the FDA, but not “forced.” They had to decide; do they keep the musty product on the shelves, or do they recall their product and risk losing customers and shelf space? Well in my opinion, they chose the right thing and recalled their products. Although a lot of customers were upset with their decision because there was basically a shortage at pharmacies and other markets, but in the end it was the better decision because they knew it was best for all parties involved in the long run, even though there would be negative sentiment initially. In my paper I hope to dive into the decision J&J had to make when recalling all of their products and how it affected their business. I will try to determine whether or not business is or will be better as a result, and if customers actually cared about their “correct” decision to recall the products. Some seemed upset at the time, but they may have been more upset if they had some adverse effects from the products.