Someone’s always watching you

Gone are the days when consumers can walk into a grocery store to purchase a pint of Ben and Jerry’s as a guilty pleasure and get away with no one knowing about it.  Now, the grocery store, Ben and Jerry’s, the credit card company, and probably others know all about your purchase and all about you.

In today’s “information age”, companies are able to utilize data mining techniques to extract all sorts of personal information about consumers, their habits, their preferences, their lifestyles, and purchasing behavior.  When used correctly, businesses can use this data to surge ahead of competition by developing better relationships with their consumers and fulfilling wants and needs.  By understanding their customers, businesses are able to target advertisements to select segments that are more likely to respond positively, and they can save time and resources that would have otherwise been spend on mediocre mass marketing efforts.

To learn more about this subject, first check out this video and then  check out my white paper on the power of data mining techniques in the business world.



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