Session 6 Snaps- Blase, To Affect, Fat Sucking ?

Snap Word: Blasé

Snap Style.  Affect is a verb.  Effect is a noun.  Usually, people mean that X affects Y.  and that E causes effects.  You can recall this with this mnemonic: “TO affect causes effects.”  The verb comes first and the alphabetical order of a to e means you know that affect is always the verb.

There is a rarer use of effect as a verb meaning to bring about a change.  “The laws are designed to effect less insider trading.”

Affect as a noun can mean emotion.  “The sociopath lacked affect regarding his victims.”

9 times out of 10, you mean that something affects another thing leading to effects.

Look, I didn’t invent English.


Snap ethics.

This ad ran in the Bucknellian two weeks ago.

This ad ran in the Bucknellian, paid for by Geisinger doctors' group.
This ad ran in the Bucknellian, paid for by Geisinger doctors’ group.

Should it have run?  Should it be made?  Should Geisinger offer this elective surgery?

The Bucknellian also ran an editorial a week later defending itself for printing the ad.

For the record, I know of no faculty interested in “censoring” the Bucknellian.

Related articles

Session 5 Snaps

Snap Word: Robust  definition d is the most relevant for us.

Snap Style: Avoid nominalizations.  Ironically, it is one.  If you can use more direct language, do so.  Sometimes, especially in social science, we need them.  I used “financialization” to describe ow Enron is linked to the Great Recession.  No other word can really do.  Williams (Style) discusses this on pg 35.

Not good use of nominalization:

The short-termization of the economy is causing companies to make decision contrary to stakeholders’ best interests.

Better version of this sentence:

As businesspeople further adopt short-term thinking, they make decisions contrary to stakeholders’ interests.

Ok use of a nominalization:

Short-termism is rampant in the financial sector.

Snap Ethics: Maker’s Mark, the bourbon producer, is weakening its product from 45% bourbon to 42%.  They are not changing the price.  They claim it is necessary to meet demand.  They also adopt what seems an ethical stance, maybe?

“”We don’t want to price Maker’s Mark out of reach,” he wrote.  (From USA Today article).

Is this good ethics to not raise price?  Is it poor ethics to weaken the product?  Does it matter if no one notices the difference?

Marketing thoughts?

Phenomenon, Style, Ivan and Abel (Session 3)

Session 3 snap word: phenomenon

Session 3 snap style: In most contexts, use as the subject of a sentence the actor (one that takes action) that a reader expects.  Hence, I argue in this paper.  We can see in this example.  Deontology requires following duty.  NOT, this paper argues.  It is illustrated in this example.  It is deontology that requires following duty.

Sort of on topic is this re-do of the classic Schoolhouse Rock song, “The Tale of Mr. Morton.”

Quick ethics: Is it fair to win in sports when your opponent makes a mistake not of performance but of understanding the rules?

Ivan Fernandez, an emerging Spanish distance runner, could have beat Abel Mutai in a race.  As they entered the last 100 meters or so, Abel thought they had crossed the finish line when they had not in fact.  He eased up on his stride.  Ivan could have passed him and won, but instead motioned to Abel to continue to the end.

Ivan showed fulfilling maximal duty to Abel as he upheld the ethics of following the rules of the race.  One can argue that he had no minimal duty to inform Abel.

I think this is different from picking up a fumble in Football or a rebound in basketball.  Sure, Abel made a silly mistake.  At the same time, the point of the race is to run the fastest.  Is the analogue in a team sport if one team is playing, unwittingly, with the wrong size ball?  If sports is a mirror of society (it is), and one hence winning is all that matters, then one argues that winning for Ivan should be more important than honoring the idea of sport, competition, and also Ivan’s own integrity (to know he won fair and square), what does that say about society?  What does it mean to win?